BUILD A BUSINESS THAT SCALES. NOT A JOB THAT CONSUMES YOU.
I help founders transition from 'doing the doing' to leading a commercial engine. No generic frameworks. Just the systems, discipline, and leadership required to turn growth into enterprise value.
GROW WITH intention.
GROW WITH intention.
THE FOUNDER’S REALITY: GROWTH EXPOSES EVERYTHING
Scale doesn't just change your numbers; it changes you. As complexity increases, your habits, blind spots, and even your health are put under a microscope. Many so-called business problems are actually leadership problems in disguise. My role is to help you build a business that supports your life, not one that consumes it.
We will focus on three main areas:
Leadership clarity and mindset: We define what you stand for so the business reflects your values, not just your stress. We move you from reacting to leading with intention.
Operational discipline: We build the systems and delegation rhythms that let the business breathe. This creates the headspace you need to actually think ahead.
Sustainable performance: Leadership is an endurance sport. we look at your routines and your ability to disconnect, making sure you don't burn out before you reach the summit.
Who this is for
You will get the most value from this work if you:
Are a founder already in motion, not at the starting line.
Are carrying the weight of increasing complexity and decision load.
Value long term thinking and are ready to be challenged.
Want to build a business with substance, not just noise.
Understand that your growth as a leader is what dictates the growth of your company.
Who this isn’t for
This is likely not the right fit if you:
Are looking for tactical shortcuts or quick fixes.
Are at the early idea stage and still working out the basics.
Want advice but aren't ready to own the decisions and implementation.
Prioritise short term hype over long term brand strength and enterprise value.
Aren't interested in reflecting on your own habits or leadership style.
work with me
My approach is built on long term value, not short term vanity . We will work on the areas where business structure meets leadership behaviour, because growth tends to expose both.
Clarity
For founders who need a high level partner to maintain direction and consistency without heavy touch support.
Two 60 to 90 minute sessions per month
Focused priorities to keep you from losing sight of the horizon
Accountability for the decisions that actually move the needle
Simple systems you will actually maintain
Best for steady progress and self starters.
A three month to start, then rolling monthly. Stay because it is working.
Momentum
My flagship engagement. Designed for founders navigating high complexity who want a hands on partner in business, leadership, and life.
Weekly 60 to 90 minute one-to-one sessions
Direct access via voice note or message between calls
Quarterly deep dives to reset your 90 day priorities and define the next phase of growth
A focus on the discipline, structure, and rhythms required to lead a high performance operation
Three month minimum to build real inertia, then rolling monthly. stay because it is working.
Intensive
A focused reset for moments where you need structure and direction immediately
Comprehensive pre-work questionnaire and context review.
Half day deep dive (remote or in person) to untangle the bottlenecks.
A clear 90 day plan with owners, metrics, and a meeting rhythm.
Two follow-up calls over 30 days to support execution.
Best for moments where a reset is needed quickly, or where committing to ongoing work does not yet make sense.
how we get started
The process is intentionally simple but highly selective. We only move forward if there is a clear commercial and cultural fit.
Initial context: Share the specific bottlenecks you are facing and what you need to achieve. This isn't just a lead form; it's the start of the strategy.
The fit call: A focused conversation to explore your goals and see if our values align. It is a two-way street to decide if our partnership makes sense.
Building momentum: If we both agree to proceed, we start with clear priorities, a structured rhythm, and absolute accountability. you stay because the work is delivering results, not because of a long term contract.
why work with me
I am a founder first. My perspective wasn't formed in a classroom; it was built through the pressure of starting over and the discipline required to scale.
I grew up in Quilmes, Argentina, in a working class family where hard work was the only standard. When I moved to the UK, I had no network, basic English, and a data mining gig that paid cents per hit. I had to learn how to solve problems, automate the repetitive, and build trust from zero.
I eventually founded studio 34, taking it from a solo side project to a seven figure international marketing agency with a team of 25 plus. I have sat in your seat. I know the weight of the mortgage, the complexity of the payroll, and the specific loneliness that comes with being the one who makes the final call.
My work connects business performance with leadership perspective. I don't just help you grow your numbers; I help you build the systems, culture, and mental stamina required to lead a business that outlasts your own effort.
get in touch
If the above resonates, the next step is a simple conversation.
No pressure and no obligation, just a chance to explore whether working together makes sense on both sides.
Your Questions, Answered
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I do not separate the business from the person leading it. My work looks at decision making, leadership behaviour and business structure together, because growth tends to expose all three. The focus is on better judgement and sustainable progress, not frameworks for their own sake.
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Most people I work with are founders or business owners who are already operating and dealing with increasing complexity, responsibility and decision load. This is not early stage coaching, it is support for people who are already in motion.
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That depends on what you are navigating. Some founders come to reset their direction, others stay longer to work through growth, transitions or leadership challenges. We start with a clear minimum and continue only if it is genuinely adding value.
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It is both, because in practice they cannot be separated. The business tends to reflect the decisions, habits and blind spots of the person leading it. We work on the areas that matter most at the time.